White paper

Become a streamlined lead machine and achieve your revenue goals

Marketing & sales alignment

Organizations with good marketing and sales alignment score 67% better! The tips in this white paper ensure that you become a streamlined lead machine and achieve your sales goals together.

The white paper answers the following questions:

  • What is marketing and sales alignment?
  • How do you ensure common goals and definitions?
  • How do you properly set up the organizational structure?​
  • What is a Service Level Agreement between marketing and sales?

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