About MVTec
MVTec is dedicated to promoting innovation and progress in the industry through high-quality services and solutions in the field of machine vision software. The company has built a reputation as a reliable and innovative partner for companies worldwide.
The challenge
MVTec approached us asking how they could optimize their marketing data. The goal was to gather all tools in one place and create clarity. Due to MVTec’s growth in recent years, they were looking for one integrated system to manage and improve their various tools.
To address this challenge, we proposed to implement the marketing automation tool Act-On as their new marketing automation environment.
The goal
- Integration of a new marketing automation platform with their current systems
- All tools in one location for visibility into their data
- Effective strategy for their marketing automation
Our approach
Marketing automation is a powerful tool for companies looking to improve their marketing strategy. However, to get the most out of marketing automation, it is important to invest in a system that can support all the necessary interfaces. Want to learn more about how we helped MVTec improve their marketing data? Then be sure to watch this video:
Integration with CRM
An important part of setting up an effective marketing automation system is integration with your CRM. With this integration, all data is stored in one place and no data can be lost. This allows you to better understand your customers and take targeted marketing actions based on this data. Moreover, a centralized system provides the sales team with a clear and organized way to perform their tasks.
One well-organized system
Another advantage of a centralized system is that it improves communication between departments. By using one system, sales and marketing can work better together and support each other in their tasks. This not only saves time, but can also lead to more streamlined and effective operations.
All in all, a well-designed marketing automation system is a worthwhile investment for any company looking to improve its marketing strategy. By ensuring proper integration with your CRM and using a centralized system, your business can perform better and gain greater insight into customers and their needs.
The results of the integration
- Implementing Act-On helped MVTec organize and integrate their marketing data into one centralized system
- Improved data visibility, which led to better customer segmentation.
- Improved customer interactions, through more personalized messaging
- Saved time by implementing more efficient marketing strategies
Also interested in a marketing automation integration?
Then schedule an appointment to see the possibilities!