Marketing automation

Communicate more effectively with less manual work

Marketing automation helps streamline processes that would otherwise be manual and time-consuming. Think of email flows, forms, lead registration, or follow-up. By automating these components, you work more efficiently and stay relevant to your audience.

We help B2B marketers set up, structure, and optimize marketing automation — always aligned with your strategy, team, and tooling.

Marketing automation

Successful collaborations with:

TomTom

No expectations beforehand, but these would have been exceeded if I had them. HubSpot is more customer-friendly and easy to use, even for beginners!

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NorthC Datacenters

We get a clear insight into our website traffic. The information provided by Act-On now allows us to track much better.

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Grant Thornton

Data-based insights into needs and interests target audience became more insightful.

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Hitachi: A visible customer journey

Marketing Guys helped us bring structure to our marketing activities and gain insights into customer behavior. A valuable collaboration!

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Marketing Automation Roadmap to success

Stage 1

Single channel
campaigns

Website integration

Technical Setup & Guidance

Integrated in standaard CRM

Forms strategy with gated content & autoresponders

Send emails & newsletters

Standard responsive email en landing templates

Analyze results with reports

Lead source strategy

Stage 2

Personalized automated
campaigns

Demographic segmentation

Scoring strategy & execution

Events, webinar programs

Social & ad integration

Personalized messaging

Automated nurture program

Develop customized preference center

Stakeholder management

Stage 3

Scalable & strategic
engangement

Multi-channel campaigns

Advanced nurturing

Advanced personalization

Behavioral segmentation

Lead lifecycle & attribution

Program & campaign analyzers

Predictive & personalized content

Stage 4

Lifelong relationship
across multiple channels

Lifecycle nurturing

Omni-channel campaigns

Advanced revenue analytics

Global / enterprise-wide

Marketing automation is not a goal in itself. That’s why we help you implement it practically — aligned with your marketing objectives and team. With the right setup, you’ll work both more efficiently and effectively.

We’re happy to help you identify where to start or improve.

Book a free 30-minute strategy meeting with Patrick and discuss one of the topics below:

  • Lead generation strategy
  • Marketing & Sales strategy
  • Data-driven digital marketing strategy
  • Marketing & sales automation audit
  • Real-time dashboarding
  • Digital advertising

Frequently asked questions:

What is marketing automation and what are the benefits?

Marketing automation is about automating recurring marketing tasks like email campaigns, lead follow-up, and reporting. It saves time, improves efficiency, and ensures you communicate more relevantly with your audience — leading to more leads and better results.

Is marketing automation only suitable for large companies?

No, smaller teams benefit too. Especially for organizations with limited capacity, automation helps streamline processes, save time, and improve quality — often without needing new software. We can help you choose the right tool.

How do I start with marketing automation in my organization?

Start by mapping out your goals and processes. Then, with a specialist, you can set up simple flows like automated emails or lead registration. Step-by-step, you can expand and optimize further, aligned with your strategy and team. We can guide you throughout this process.

Can marketing automation be integrated with our existing systems?

Yes, we can integrate any system. Some tools are all-in-one solutions like HubSpot, but we also connect software from other vendors — giving you the freedom to choose the right software for your organization.

Discover how technology can accelerate your growth.

Have questions about marketing automation, CRM, or integrations? Together, we’ll find the best solution for your organization.