Marketing automation
Communicate more effectively with less manual work
Better results through automated marketing
Marketing automation helps streamline processes that would otherwise be manual and time-consuming. Think of email flows, forms, lead registration, or follow-up. By automating these components, you work more efficiently and stay relevant to your audience.
We help B2B marketers set up, structure, and optimize marketing automation — always aligned with your strategy, team, and tooling.
Your partner in marketing automation:
Successful collaborations with:
No expectations beforehand, but these would have been exceeded if I had them. HubSpot is more customer-friendly and easy to use, even for beginners!
We get a clear insight into our website traffic. The information provided by Act-On now allows us to track much better.
Data-based insights into needs and interests target audience became more insightful.
Marketing Guys helped us bring structure to our marketing activities and gain insights into customer behavior. A valuable collaboration!
Marketing Automation Roadmap to success
Stage 1
Single channel
campaigns
Website integration
Technical Setup & Guidance
Integrated in standaard CRM
Forms strategy with gated content & autoresponders
Send emails & newsletters
Standard responsive email en landing templates
Analyze results with reports
Lead source strategy
Stage 2
Personalized automated
campaigns
Demographic segmentation
Scoring strategy & execution
Events, webinar programs
Social & ad integration
Personalized messaging
Automated nurture program
Develop customized preference center
Stakeholder management
Stage 3
Scalable & strategic
engangement
Multi-channel campaigns
Advanced nurturing
Advanced personalization
Behavioral segmentation
Lead lifecycle & attribution
Program & campaign analyzers
Predictive & personalized content
Stage 4
Lifelong relationship
across multiple channels
Lifecycle nurturing
Omni-channel campaigns
Advanced revenue analytics
Global / enterprise-wide
Practical and results-driven
Marketing automation is not a goal in itself. That’s why we help you implement it practically — aligned with your marketing objectives and team. With the right setup, you’ll work both more efficiently and effectively.
We’re happy to help you identify where to start or improve.
30-minute strategy meeting
Book a free 30-minute strategy meeting with Patrick and discuss one of the topics below:
- Lead generation strategy
- Marketing & Sales strategy
- Data-driven digital marketing strategy
- Marketing & sales automation audit
- Real-time dashboarding
- Digital advertising
Frequently asked questions:
Marketing automation is about automating recurring marketing tasks like email campaigns, lead follow-up, and reporting. It saves time, improves efficiency, and ensures you communicate more relevantly with your audience — leading to more leads and better results.
No, smaller teams benefit too. Especially for organizations with limited capacity, automation helps streamline processes, save time, and improve quality — often without needing new software. We can help you choose the right tool.
Start by mapping out your goals and processes. Then, with a specialist, you can set up simple flows like automated emails or lead registration. Step-by-step, you can expand and optimize further, aligned with your strategy and team. We can guide you throughout this process.
Yes, we can integrate any system. Some tools are all-in-one solutions like HubSpot, but we also connect software from other vendors — giving you the freedom to choose the right software for your organization.
Discover how technology can accelerate your growth.
Have questions about marketing automation, CRM, or integrations? Together, we’ll find the best solution for your organization.
