Marketing automation platform selection

Choose the marketing automation platform that truly fits your organization.

Find the best marketing automation solution.

You don’t have to reinvent the wheel when selecting a marketing automation platform. We guide you through the entire process: from defining your goals to translating your needs into clear requirements and building a shortlist of suitable platforms. We don’t just look at features but also integration options, ease of use, and how well the platform fits your organization and team.

We help you request demos, test platforms with realistic scenarios, and compare support and onboarding. This ensures you choose a solution that works for your business today and scales with you into the future. Prefer to outsource the process? We’ll take care of the entire selection for you, so you can stay focused on your marketing goals.

Key selection criteria for marketing automation

Clear goals and requirements from all stakeholders

Essential features: segmentation, lead scoring, email flows, reporting

Integration options with CRM, CMS, and other tools

Ease of use for marketing and sales teams

Scalability and pricing that match your organization

Strong support, onboarding, and documentation

Proven track record and independent reviews

Need help with marketing automation selection?

Want to be sure you’re making the right choice? Our experts support you from orientation to implementation. Contact us for a free consultation or book an appointment right away. Prefer to call? Reach us at +31(0)337370250.

30-minute strategy meeting

Book a free 30-minute strategy meeting with Caroline and discuss one of the topics below:

  • Lead generation strategy
  • Marketing & Sales strategy
  • Data-driven digital marketing strategy
  • Marketing & sales automation audit
  • Real-time dashboarding
  • Digital advertising

Frequently asked questions

What’s the most important step in the selection process?

The most important step is defining your goals and requirements. Without clear objectives, it’s impossible to choose the right software that fits your organization.

How long does the selection process take?

A thorough selection process usually takes 4 to 12 weeks, depending on your organization’s complexity and the number of stakeholders involved.

Should I choose an all-in-one or best-of-breed solution?

That depends on your needs. All-in-one platforms offer many features in one package. Best-of-breed solutions are often more specialized and flexible. Carefully consider your integration needs and growth plans.

Discover how technology can accelerate your growth.

Have questions about marketing automation, CRM, or integrations? Together, we’ll find the best solution for your organization.