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Attribution, whether first- or last-touch, or even multi-touch, often remains a very theoretical model. In this episode we’re changing that; you’ll get practical tips on how to build your attribution model as a B2B marketer.

In this episode, Elias has a chat with Bonnie Crater, the CEO of Full Circle Insights, a software company that gives marketers insights into attribution and funnel metrics. Natively integrated into SalesForce.

Topics we discuss:

  • Tips on how to build your reliable attribution model
  • Metrics that matter for attribution
  • How to use an attribution model in practice

LinkedIn Bonnie Crater:

Website Full Circle Insights:

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