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Attribution, whether first- or last-touch, or even multi-touch, often remains a very theoretical model. In this episode we’re changing that; you’ll get practical tips on how to build your attribution model as a B2B marketer.

In this episode, Elias has a chat with Bonnie Crater, the CEO of Full Circle Insights, a software company that gives marketers insights into attribution and funnel metrics. Natively integrated into SalesForce.

Topics we discuss:

  • Tips on how to build your reliable attribution model
  • Metrics that matter for attribution
  • How to use an attribution model in practice

LinkedIn Bonnie Crater: https://www.linkedin.com/in/bonniecrater/ 

Website Full Circle Insights: https://fullcircleinsights.com/ 

 

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl