In this episode, Elias has a chat with Sylvain Giuliani, the Head of Growth at Census data activation.
CDPs sound like the holy grail to marketers. And they are absolutely amazing when implemented. They however also have some implications and disadvantages.
Traditionally, the only solution to “do it right” was to leverage CDP platforms. But no matter the CDP platform, companies often don’t have clean data and must work with CDP vendors throughout the process. As a result, the activation process takes 6-12 months and requires a significant time and money investment.
In this podcast, Sylvain shares a new way to achieve CDP-like results without waiting 6-12 months and spending 7 figures. Specifically, he’ll talk about how to use the technology and data you already collect for reporting and BI usage.
LinkedIn Sylvain: https://www.linkedin.com/in/sylvaingiuliani/
Website Census: https://www.getcensus.com/
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