In this episode, Elias has a chat with Aleksandra Korczynska the CMO of GetResponse, an email, and marketing automation provider. Aleksandra shares trends that they have found in their benchmark (which can be found here).

The 5 trends we discuss:

1. Personalization  
2. Automation and AI 
3. Saying goodbye to open rates 
4. Mobile Accessibility  
5. Interactive emails 

LinkedIn profile Aleksandra Korczynska

GetResponse’s Website (including the mentioned discount)

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl