Placed on

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In this episode, Elias has a chat with Kyle Lacy. He’s the SVP of marketing at Seismic, a sales enablement platform. Kyle is an industry veteran and also a published author.

Topics we discuss:

  • Why is revenue marketing important?
  • What is Sales Enablement and how can software support here?
  • What can B2B learn from B2C marketing?
  • Tips on a great martech stack

LinkedIn Kyle Lacy: https://www.linkedin.com/in/kylelacy/ 

Website Seismic:: https://seismic.com/

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl