As many marketers are aware, we are rapidly entering a cookieless world. This is one of the reasons why creator-led advertising is booming at the moment. Advertising on podcasts is a great example and opportunity for marketers.
In this episode, Elias has an interview with Daniel Conn who isCo-founder and CRO of Thoughtleaders, a Martech solution that offers a toolkit for the cookieless world.
Topics we cover:
- Why advertise on podcasts
- How to measure for success in podcast advertising
- How to find the right podcasts that offer high quality content
- Tips for advertisers
LinkedIn Daniel Conn: https://www.linkedin.com/in/daniel-conn-2744b5b/
Website Thoughtleaders: https://www.thoughtleaders.io/
The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.