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In this episode, Elias has a chat with Aaron Weiche, the Co-Founder and CEO of Leadferno, a 2-way business messaging platform.
The topics we discuss include:
- Possibilities of text messaging in your marketing mix (SMS, social messaging)
- Best practices for the use of business messaging
- Differences in B2B and B2C use
- Costs and benefits associated with the use of business messaging
- How to measure results and attribution
The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.