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In this episode, Elias has a chat with Aaron Weiche, the Co-Founder and CEO of Leadferno, a 2-way business messaging platform.
The topics we discuss include:
- Possibilities of text messaging in your marketing mix (SMS, social messaging)
- Best practices for the use of business messaging
- Differences in B2B and B2C use
- Costs and benefits associated with the use of business messaging
- How to measure results and attribution
The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl