Placed on

In this episode, Elias has a chat with Caspar Thykier, the CEO and one of the co-founders of Zappar.

AR and VR have evolved enormously since Pokemon GO and Snap a few years back. Just think about the use of AR by webshops that sell prescription glasses.

Topics we discuss:

  • A 5-step approach to start using AR and VR
  • Use cases and examples
  • Industries that use AR
  • Results of using AR
  • Ballpark investments needed

LinkedIn Caspar Thykier:

Website Zappar:

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at or contact Elias Crum at