Marketing agencies typically have margins of around 10%. A lot of agency owners struggle to profitably scale their business.
In this episode, Elias has a chat with Itamar Shafir, CEO, and founder of Umbrella.
Topics we discuss:
- What services to offer and which not
- Inhouse vs. outsourcing
- How to productize services
- How to build a recurring revenue stream and profitable retainers
LinkedIn Itamar Shafir: https://www.linkedin.com/in/itamarshafir/
Website Umbrella: hhttps://www.umbrellaus.com/
The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.