Placed on

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With sales cycles becoming more and more complex and having younger people in the DMU that prefer a ‘rep-free’ experience, the use of personal video is booming.

In this episode, Elias has a chat with Yaniv Siegel, the Sales Manager for EMEA at Vidyard, personal video platform.

Topics we discuss:

  • Examples of usage of personal video in marketing for Top, Middle, and Bottom of the Funnel (TOFU, MOFU, and BOFU)
  • Examples of practical use by sales in the prospecting, mid-sales, and post-sales stages

LinkedIn Yaniv: https://www.linkedin.com/in/yanivsiegel/ 

Website Vidyard: https://www.vidyard.com/podcast/marketingguys/ 

 

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The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl