In this fast-changing world, marketers need to act swiftly. The current situation (think inflation, economic uncertainties, and the likelihood of an economic downturn), asks for fast and data-driven decisions. This is where marketing mix modeling (MMM) comes in.
In this episode, Elias has a chat with Mark Stouse, the CEO of Proof Analytics.
Topics we discuss:
- The use of regression models in marketing
- How data can help you in making better decisions
- Examples of marketing mix modeling used in different industries
LinkedIn Mark Stouse: https://www.linkedin.com/in/markstouse/
Website Proof Analytics: https://www.proofanalytics.ai/
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