Placed on

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Switching marketing automation platforms can be tricky and requires a lot of preparation. Altudo has moved from Eloqua to Pardot and Akhil Mittal shares some learnings in this episode.

In this episode, Elias has a chat with Akhil Mittal, who is SVP Global Sales & Marketing of Altudo. They are a martech agency specialized in corporate solutions.

Topics we discuss:

  • Things to consider when switching platforms: pricing and technology
  • Best-of-breed versus all-in-one platforms
  • CRM and marketing automation integration 

LinkedIn Akhil Mittal: https://www.linkedin.com/in/akhilmittal2/ 

Website Altudo: https://www.altudo.co/ 

 

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The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl