Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys).
In this episode, Elias has a chat with Bidnamic’s CEO, Liam Patterson. He’s an expert on Google Shopping and we discuss the following topics:
- What are the best practices for optimizing product data feeds to improve Google Shopping performance?
- What bidding strategies and budget allocation methods work best for Google Shopping campaigns?
- How do I track and measure the effectiveness of my Google Shopping campaigns to analyze ROI and make data-driven decisions?
The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.
LinkedIn Liam: https://www.linkedin.com/in/liam-patterson/
Website Bidnamic: https://www.bidnamic.com/
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