In this episode of the marketing technology podcast, we had the opportunity to speak with Csaba Zajdó, co-founder of Optimonk. The topic of discussion was the use of artificial intelligence (AI) for conversion optimization on websites. We explored how AI is transforming the way businesses optimize their websites, and how SMEs can benefit from AI-powered conversion optimization.
The discussion began by delving into the traditional method of website optimization through A/B testing. Csaba highlighted that A/B testing has been around for a while and is still a valuable tool. However, the process of A/B testing can be slow and tedious. A/B testing requires a lot of data, and businesses often do not have the resources to carry out effective A/B testing. This is where AI-powered optimization comes in handy.
Csaba emphasized that AI is making website optimization easier, faster, and more cost-effective for businesses. AI algorithms can process vast amounts of data in a matter of seconds and provide valuable insights that help optimize websites. Additionally, AI algorithms can personalize website content, making it more relevant to each user’s unique needs and preferences. Personalization leads to higher engagement and conversion rates.
One of the most significant advantages of using AI for conversion optimization is the fact that it is feasible for SMEs. Historically, CRO and personalization have been reserved for big corporations with deep pockets. However, AI-powered optimization tools like Optimonk make it accessible and affordable for SMEs to leverage AI for CRO and personalization.
Csaba shared several real-life examples of how Optimonk’s AI-powered optimization has helped SMEs boost their website’s conversion rates.
Csaba emphasized that these results are only possible because of the power of AI. AI can analyze vast amounts of data and provide personalized content to each user, leading to higher engagement and conversions. This level of personalization and CRO was once only feasible for big corporations, but now it is accessible to SMEs thanks to AI-powered optimization tools.
In conclusion, the use of AI for conversion optimization on websites is transforming the way businesses optimize their websites. AI saves time and costs, and most importantly, makes personalization and CRO feasible for SMEs. AI algorithms can process vast amounts of data in a matter of seconds and provide valuable insights that help optimize websites.