Placed on

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With the US elections coming up in November, you can’t turn on a TV or visit a news website without seeing polling results. What can marketers learn from this? In this episode, Elias has a chat with Peter Shafer, who works at Everest Communications and has a long career in market research and polling. He used to work for Gallup among others.

Topics we discuss:

  • How is polling done
  • Do’s and don’ts for polling, surveys, and market research
  • What marketers in other industries can learn from political polling
  • Downsides of polling
  • Using rewards for survey-takers (or not?)

LinkedInPeter Shafer: https://www.linkedin.com/in/peteshafer/

Website Everest Communications: https://everestcomms.com/

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The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl