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When Artificial Intelligence (AI) comes up, a lot of marketers raise their eyebrows and tend to think that’s a pretty intangible technology and, probably not something for their daily practice. But in fact, AI can be used daily and very easily. How? Listen to this episode!
In this episode, Elias has a chat with Erica Salm Rench, the COO of Rasa.io. Rasa is a very sophisticated email marketing tool.
Topics we discuss:
- SEO and AI
- How to use AI to personalize email marketing
- AI, done in an approachable way
LinkedIn Erica Salm Rench: https://www.linkedin.com/in/esalm/
Website Rasa: https://rasa.io/
The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.