Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys).

In this episode, Elias has a chat with Rasmus Houlind. He’s an author, keynote speaker, and Chief Experience Officer at Agillic. He wrote the book ‘Hello $FirstName’, from which you can download an abstract here.

Topics we cover:

• Different forms of personalization
• AI and personalization
• The tools and stack for personalization

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

LinkedIn Rasmus: https://www.linkedin.com/in/houlind/

Website Agillic: https://agillic.com/

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If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl