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There are a couple of big shifts going on in TV, and they are very interesting for marketers. Tony Marlow, CMO at LG Advertising Solutions explains more in this episode.
Topics we discuss:
- 2 Major shifts in TV: 1: Cable TV (CTV) & subscription-based content / 2: Free content supported by ads
- How marketers can start using CTV as a channel
- Marketing possibilities of CTV
- What is ACR: Automated Content Recognition
- Predictions for 2023 in the Cable TV landscape
LinkedIn Tony: https://www.linkedin.com/in/tonymarlow/
Website LG Ads: https://lgads.tv/
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