Placed on

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There are a couple of big shifts going on in TV, and they are very interesting for marketers. Tony Marlow, CMO at LG Advertising Solutions explains more in this episode.

Topics we discuss:

  • 2 Major shifts in TV: 1: Cable TV (CTV) & subscription-based content / 2: Free content supported by ads
  • How marketers can start using CTV as a channel
  • Marketing possibilities of CTV
  • What is ACR: Automated Content Recognition
  • Predictions for 2023 in the Cable TV landscape

LinkedIn Tony: https://www.linkedin.com/in/tonymarlow/ 

Website LG Ads: https://lgads.tv/ 

 

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The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl