In this episode, Elias has a chat with direct marketing consultant John Caprani. He shares tips on how to be successful in writing web copy, especially in B2B.
Topics we cover:
- How to use proven frameworks: AIDA and PAS
- How to touch on the emotional state of prospects, rather than sharing specs and benefits
- Examples of companies that have successfully used these frameworks
- Selling to people without them knowing they are in the sales process
LinkedIn John: https://www.linkedin.com/in/johncaprani
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