In this episode of the Marketing Technology Podcast, Alex Melone and Andrei Marin, two of the co-founders of CodeCrew, shared their insights on email list growth and how to keep your email list healthy.
According to Melone and Marin, email marketing is still one of the most effective ways to reach your audience and grow your business. They explained that even though there are newer marketing channels available today, email is still king when it comes to driving sales and conversions.
The key to success with email marketing, however, is building and maintaining a healthy email list. Melone and Marin shared some tips on how to do this effectively.
One of the first things they stressed was the importance of collecting high-quality leads. This means targeting the right audience and they have found a way in which brands can share their target audiences and build lists together!
Melone and Marin emphasized that quality always beats quantity when it comes to email list growth.
They also highlighted the importance of staying engaged with your subscribers. This means sending regular, relevant content and avoiding spammy tactics like buying email lists or sending too many promotional emails. By keeping your subscribers engaged, you can improve your open rates, click-through rates, and overall email performance.
Another important factor in maintaining a healthy email list is proper list hygiene. This means regularly removing inactive subscribers and cleaning up your list to avoid bounced emails and spam complaints.
In terms of actually growing your email list, Melone and Marin suggested leveraging your existing channels to promote your newsletter or other email content. This might include social media, your website, or other marketing campaigns. They also suggested offering exclusive content or incentives to encourage sign-ups, such as discounts or free resources.
When it comes to the future of email marketing, Melone and Marin were optimistic about its continued relevance in the years ahead. They explained that as long as you’re providing value to your subscribers and keeping up with best practices, email marketing will remain a powerful tool for driving growth and revenue.
Overall, Melone and Marin provided valuable insights for any marketer looking to improve their email list growth and email marketing strategy. By focusing on quality over quantity, staying engaged with your subscribers, and maintaining proper list hygiene, you can build a strong and effective email list that drives results for your business.