1 in 5 people find their job more or less useless

An increasing amount of people in marketing feel their jobs are useless. Not surprising since half of jobs in nowadays economies are ‘bullshit jobs’, according to David Graeber.

Employees look for purpose in their jobs.

Purposeful jobs will empower your employees but also to attract new talent. Being and remaining commercially successful demands a different approach.

It’s time for Meaningful Commerce.

In the Meaningful Commerce Master Class we will explore the concept of Meaningful Commerce in more detail. We will give you tools on operational, tactical and strategic level in supporting you to make your work more meaningful.