In the world of online marketing, the pursuit of Meaningful Commerce is a growing trend. It’s no longer just about revenue and profit. At Marketing Guys, colleagues play a crucial role in upholding the principles of Meaningful Commerce. In this blog post, we want to demonstrate how we embrace and challenge Meaningful Commerce.
To adhere to Meaningful Commerce, it is essential to first define it. What does it mean for the organization and its employees? Meaningful Commerce, for Marketing Guys, is conducting business in a way that works well and feels even better.
Commercial departments of organizations can develop a poor reputation due to manipulative marketing, aggressive sales tactics, and customer service that fails to solve problems. However, this doesn’t have to be the case.
When you approach Marketing-Sales-Customer Service in the right way, it is not only beneficial for the organization itself but it also benefits employees, customers, partners, and even local communities. We take responsibility to make an impact on our customers in a meaningful way.
Engaging the entire organization
Executing Meaningful Commerce is not a task that can be accomplished by just one person or department. It is a collective effort that requires the involvement of the entire organization. Colleagues must collaborate to integrate the vision and values of Meaningful Commerce into all aspects of business operations, from product development to marketing and customer service. We do this not only for ourselves but we advise our customers to do commerce according the Meaning Commerce principles. Doing business the silo-ed way is not effective anymore. Simply because the modern buyer demands a collaborative approach.
One of the core principles of Meaningful Commerce is creating value for customers. We do this by understanding the needs and desires of our customers. But also by understanding the needs of our customers’ customers, taking that extra step. By prioritizing their customers, organizations can develop products and services that are truly valuable and provide solutions to problems.[/vc_column_text]
Responsibility in Advice & Activities
We feel responsible for delivering added value to our customers. We want to make heroes out of our customers. This means taking responsibility for the consequences of the advice we give and the actions we take. At the strategic, tactical, and operational levels, we advise on how to shape marketing, sales, and customer service activities, processes, and workflows in a meaningful way. Both for ourselves and our clients, we use the Meaningful Commerce Framework.
The Meaningful Commerce Framework helps all stakeholders to plan, build, and execute the commercial process at strategic, tactical, and operational levels, taking into account the necessary channels and tools.
Using the Meaningful Commerce Framework means that organizations seek balance for all stakeholders in the commercial process. They deliver what their customers, employees, and (local) communities need at every step of the commercial process (Discovery, Explore, Buy & Post-Sale), allowing all stakeholders to make the right choices.
Continuously Evaluate and Improve
Meaningful Commerce is an ongoing process. We constantly evaluate and improve our activities and processes to ensure that we are meaningful in every step. This includes measuring the impact of activities, and campaigns, and making changes when necessary. We use the Meaningful Commerce Framework for this.
In conclusion, promoting Meaningful Commerce is a challenge that requires dedication from everyone at Marketing Guys. By working together, always aiming for results and added value, and constantly striving for improvement, we can contribute to a positive impact on our customers and their customers. Besides our customers we strive to have a positive impact on our colleagues, partners and our local community too.
Want to know more?
Do you want to learn more about Meaningful Commerce and discover how to implement it in your company? Schedule a free consultation with Elias. Choose a date and time slot from Elias’s calendar below.