A question that a lot of markers have: “How much should I spend on a specific channel?”. In this episode, Elias has an interview with John Readman about a question that a lot of markers have: “How much should I spend on a specific channel?”. John is the founder & Product Owner at Ask BOSCO™, a leading data analytics and modelling software company. He explains why in some cases you should not have a budget.
The following topics are covered:
- How to deal with attribution
- How to define the right conversion point
- What KPI’s to focus on
- Predictive modelling
- Why you should not have a budget
LinkedIn John Readman: https://www.linkedin.com/in/johnreadman/
Website Bosco: https://askbosco.io/how-bosco-works/
During the episode, Elias mentions the Vidyard video solution, go check it out here: https://www.vidyard.com/marketingguys/
The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.