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In this episode, hosts Elias and Mark (both from Marketing Guys) have a chat with David Hirschfeld. David is an entrepreneur that has founded multiple companies. Currently, he’s the CEO at both Tekyz and Anzu Medical.

David has a long background in building global teams in software development. He shares his tips on marketing technology and we discuss whether it’s better to choose an all-in-one system for marketing automation and technology or choose best of breed solutions within an eco-system. Both have advantages and disadvantages.

Also, David shares a case on conversion optimization and stresses on explaining how results are achieved. In other words: is conversion optimization luck or science?

Contact details:


LinkedIn David Hirschfeld:

If you want to be on this Podcast or would like to know more about Marketing Technology, contact Elias Crum at


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