How to select the right marketing automation software – Elias Crum & Mark van Horik from Marketing Guys
In this episode, hosts Elias and Mark (both from Marketing Guys) have a 15 minute chat on how to select the right marketing automation platform for your organization.
During the podcast we discuss the first step: find out how your vendor compares in the marketplace. To find this out we use 3 grids:
- Forrester Wave on Marketing Automation
- Gartner Magic Quadrant for CRM and lead management
- G2Crowd grid on marketing automation
Next, we discuss aspects that affect the specific choice for your organization:
- Features
- Size of your marketing team
- Support offering
- Integrations
- Price
Contact details:
Website: https://www.marketingguys.eu
If you want to be on this Podcast or would like to know more about Marketing Technology, contact Elias Crum at e.crum@marketingguys.nl
