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How to select the right marketing automation software – Elias Crum & Mark van Horik from Marketing Guys

In this episode, hosts Elias and Mark (both from Marketing Guys) have a 15 minute chat on how to select the right marketing automation platform for your organization.

During the podcast we discuss the first step: find out how your vendor compares in the marketplace. To find this out we use 3 grids:

  1. Forrester Wave on Marketing Automation
  2. Gartner Magic Quadrant for CRM and lead management
  3. G2Crowd grid on marketing automation

Next, we discuss aspects that affect the specific choice for your organization:

  1. Features
  2. Size of your marketing team
  3. Support offering
  4. Integrations
  5. Price

Contact details:


If you want to be on this Podcast or would like to know more about Marketing Technology, contact Elias Crum at