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Which martech to use in an international start-up – Interview Louise Doorn – Founder @ HelloMaaS

In this episode, hosts Elias and Mark (both from Marketing Guys) have a chat with Louise Doorn. She is the founder of HelloMaaS, a start-up based out of Amsterdam that helps you build marketing teams on demand.

Louise started her entrepreneurial journey about 18 months ago and shares her experiences with us. She explains which difficulties she encountered, especially in cross-cultural differences between the US, Europe and Asia. During the podcast, Louise also shares which martech tools she uses in her company to be successful.

Also, we talk about how to select the ideal marketing team and whether this should be an in-house or outsourced team.

Contact details:


LinkedIn Louise Doorn:

If you want to be on this Podcast or would like to know more about Marketing Technology, contact Elias Crum at


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