Podcast: Strategy over tools and attitude over skills – Navid Jafari, Peernova
In this episode, Elias has an interview with Navid Jafari, Global Head of Marketing and Communications at Peernova. The company focuses on data governance solutions for Tier 1 financial institutions. Peernova was founded in 2014, has grown very fast and recently opened up an office in London (UK). Navid has been with Peernova for over 5 years, so obviously he and his team a doing something right from a marketing perspective! During the 40-minute interview, we talk about the learnings Navid had during his career and he shares his advice on:
- How to be successful in marketing and build a foundation for growth
- The role of strategy and tools: tools are not going to make you a better marketer!
- The principles of persuasion and how to apply them
- The tools that Peernova is using in their martech stack
LinkedIn Navid Jafari:https://www.linkedin.com/in/navidjafari/ Website Peernova: https://peernova.com/ During the interview, Navid also mentioned the book ‘Blink, the Power of Thinking without Thinking, by Malcolm Gladwell.