Marketing in B2B can be challenging sometimes. Given the fact that the DMU exists of 6-9 people and sales cycles lasts for months and sometimes years. So how do you engage all the important decision makers in a deal and how to stay on top of mind?
The top organizations spend serious time on this matter and base their decisions on data. They know exactly which campaigns and channels are bringing the right results. They know what touchpoints did attribute on what way to the revenue growth.
After this session you know:
- How to avoid wasting marketing budget
- The best way to nurture leads
- How to work on consistent B2B lead gen