Are you ready to become a true B2B Marketing Hero?
On February 1st we have launched something special for you: Revenue Marketing in B2B: The Series
Stop wasting your marketing budget and start investing in real prospects. Listen to 9 podcasts about how to attract the right leads, how to qualify them, and say no to misfits. Learn about staying on top of mind with the right leads and how to close deals faster.
As a bonus, we have a toolkit that every B2B marketeer needs and we host an expert session to help you be the best B2B revenue marketer!
We all know brands that people love: Tesla, Apple, and Starbucks are often mentioned when asked for examples of excellent branding. But how do these companies achieve this and why are they loved so much by customers?
Once a customer has been convinced and made the choice to start using your product or service, a very important next step is about to take place: you need to wow them and onboard them like a pro! Why? That's what Mark is explaining in this podcast.
In B2B the revenue team focuses on getting more leads and close more business. One of the items that keep coming back in every sales organization is the question of how to close deals faster. In this episode, Elias shares some valuable tips on this topic based on his 20+ years of experience in B2B Sales.
In this episode David (CMO Act-On) shares his knowledge on sales and marketing alignment, based on his experience within Act-On.
Mark shares 10 helpful tips on how to be best in lead nurturing. We discuss topics like marketing & sales alignment, lead scoring, personalization, and getting to know your customer. We also discuss the different channels you can use (apart from email marketing) for lead nurturing.
In this episode, Elias has a chat with Scott Ingram on why it’s better to focus on revenue as a commercial team and how to qualify better in both Marketing & Sales.
Mike loves helping businesses grow and was one of the first people that started using Google Ads as a profitable lead generator. He now lives in Melbourne, Australia, and is the founder and CEO of WebSavvy and author of ‘The Ultimate Guide to Google Adwords’.
Elias and Mark have a talk with Steven van Belleghem on this episode of the Revenue marketing series. Steven is an expert in customer-centricity in the digital world.
In this episode, Elias has a chat with Janet Nawijn on how to select and define the right B2B audience and how to successfully target them in a B2B environment.
Schedule of podcasts
ATTRACT – release date February 1st
Podcast 1 – How to define your audience: who exactly are you after?
Podcast 2 – How you create the best customer experience – tips & tricks from Steven van Belleghem
Podcast 3 – How to attract the right audience with Google Ads
CONVERT – release date February 8th
Podcast 4 – How to say no to misfits?
Podcast 5 – Top tactics to nurture leads/top tactics to stay on top of mind
CLOSE – release date February 15th
Podcast 6 – This is what marketing and sales alignment looks like
Podcast 7 – How to close deals faster?
DELIGHT – release date February 22nd
Podcast 8 – Onboard your customers like a pro
Podcast 9 – This is how you create fans that love you
Toolkit for the B2B revenue marketer
On February 18th we launch a toolkit you want to have. In the toolkit you can expect:
- UTM-creator and tips
- Templates for lead nurture flows
- ROI checklist
- Attribution model and tips how to set-up attribution reporting