Act-On All Contacts

Act-On All Contacts

Is your Act-On a mess? Data scattered across lists? Time to upgrade to All Contacts! The new centralised data set up makes your Act-On so much easier to work with and provides better insights for better data driven decisions. 

Act-On All Contacts: giving marketeers more freedom of choice and control of data

Act-On is a tool specifically designed for marketing tasks. It works well with other software, making it a team player in the marketing world. It’s also been made very user-friendly, allowing marketers to do their jobs more freely without getting bogged down by complicated processes.

In the past, Act-On had a drawback where each marketing list and form was stored separately, making it hard to get a full picture of your contacts without extra effort and the risk of mistakes. But now, Act-On has improved with the introduction of the All Contacts feature. This feature uses one central database for all contacts, whether they come from web forms, CRM systems, or other platforms. This makes it easier to segment your audience for targeted marketing efforts.

  1. Go to ‘All Contacts’ in the menu
  2. See all your segments
  3. Divide segments into folders
  4. And into tags

Claudia Pas

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Understanding the All Contacts Feature

Imagine being able to see all your customer information in one place. Act-On’s All Contacts feature does just that, giving you a complete view of your contacts, including prospects, leads, and current customers, in a single, easy-to-use space. This feature is designed to be user-friendly, making it simple for even beginners to navigate, while still offering the depth needed by more experienced marketers. It’s a key part of Act-On that helps you use your contact information effectively to improve your marketing strategies.

The Benefits of All Contacts

For optimal segmentation, you need to have access to all the data related to your contacts (people interested in what you have to share, leads showing intent, and customers). Act-On’s All Contacts with its one central database provides you with that ‘all-data-in-one-place’.

Connect your CRM with the All Contacts database

With the sophisticated All Contacts API you can connect your CRM and other marketing and sales platforms with the All Contacts database. This enables you to fill your Act-On’s All Contacts database with data from other sources, like:

  • Contact data of your customers from your CRM
  • Contact data of your event visitors from your event marketing platform
  • Contact data of your social media from your social media marketing platform
  • Contact data of your webinar visitors from your webinar tool

Make informed marketing decisions based on the enriched All Contacts database

Imagine the power of your segmentation with such an enriched database. It enables you to make very specific segments so you can send very relevant messages to your contacts. And the higher the relevance, the higher the engagement.

Besides that, the segmentation will give you valuable insights, that will help you make informed marketing decisions. It also updates in real-time, so you’re always working with the latest information. This can lead to better-targeted campaigns and more personalized marketing, improving your chances of engaging and converting your audience.

Create segments the way you want, by combining profile characteristics and CRM data.

All Contacts: A big reason to change

If there was a reason to make a change, then the All Contacts version of Act-On is a good one. Because this ‘re-born’ Act-On gives you more freedom of choice and more control of your data than ever before.

No matter if you already have Act-On but are still using the ‘old’ marketing list version, or you want to switch your current marketing automation platform to a more suitable one, the All Contacts Act-On version is the smart choice for marketeers who demand more freedom and control. Empower your marketing team and take your business to the next level. It’s an investment in your future success, helping you not just survive but thrive in the digital marketing arena.

Ready to upgrade to the better Act-On?

If you are ready to make the switch, we are your next smart choice. Marketing Guys has years of experience with Act-On and is one of Act-On’s premium partners helping 50+ customers in the EU, US and Australia to achieve marketing success with Act-On.

Check our starter or upgrade packages with optional CRM and Social Media Integration packages here below. Or book a ‘no strings attached’ meeting with one of our Act-On experts to discuss all your options!

All Contacts Upgrade Service
  • Implementation Act-On data infrastructure based on All Contacts
  • * This is a 'starting from'-amount. The final amount is dependent on the amount of contacts, lists, forms and automated programs that need to be implemented.
Standard CRM Integration Service
  • Integration with the following CRM platforms: Salesforce, SugarCRM, NetSuite, Microsoft Dynamics and Zendesk Sell
  • If you have another CRM, our partner Combinexus can help you!

Support at every stage of the customer journey 

You want to guide your target audience optimally during their complex customer journey. We’ll help you do just that. Think about:

💡Tip: Download our Products & Services Menu. All the help we can offer you conveniently listed. 

Schedule an appointment via the calendar below. Prefer to call? Call us at +31(0)337370250 and ask for Claudia.