Strategy workshops & roadmap creation
Online Marketing Strategy
Build a plan that drives growth
What is an online marketing strategy?
An online marketing strategy is the digital translation of your business strategy. It combines proven marketing models such as Porter, AIDA and Google’s See-Think-Do-Care with today’s channels and technology to reach the right audience with the right message at the right time – and to convert that attention into measurable growth.
How does a strategy help you as a marketer?
Without a clear roadmap, a website and a few social posts will not get you to your goals. Together we set clear KPIs, define personas, map the buyer journey and select the winning channel mix. The result is a living plan that guides daily action and long-term growth.
How Marketing Guys helps with strategy
Persona research & buyer journey mapping
Channel mix planning & budget allocation
KPI dashboard setup & reporting
Continuous optimisation & quick wins
Training your team on best practices
Marketing Guys – your online strategy partner
We’re more than an agency – we’re your sparring partner. After co-creating the roadmap with you, we train your team to work independently and stay by your side to expand, optimise and prove ROI.
Our two-track approach focuses on sustainable growth while delivering quick wins that fuel internal buy-in and momentum.
Discover the building blocks of our approach
Together with our strategy experts we’ll turn these building blocks into a tailor-made plan. Curious? Book a chat with Patrick!
Brainstorm & Roadmap
Two half-day sessions that translate your business goals into an actionable roadmap.
Persona Research
Visualise decision-makers, their pains and content needs so every message hits home.
Channel Mix
Choose and balance SEO, SEA, e-mail, social, referral and influencer channels for maximum reach.
Conversion Strategy
Set up testing, heat-mapping and CRO tactics that turn traffic into leads and revenue.
KPI Dashboard
Real-time dashboards track progress against goals, keeping everyone focused on results.
Continuous Optimisation
Monthly reviews and quick-win sprints to ensure the strategy evolves with your market.
30-minute strategy meeting
Book a free 30-minute strategy meeting with Patrick and discuss one of the topics below:
- Lead generation strategy
- Marketing & Sales strategy
- Data-driven digital marketing strategy
- Marketing & sales automation audit
- Real-time dashboarding
- Digital advertising
Frequently Asked Questions
What does an Online Marketing Strategy cost?
That depends on what you need. We tailor each strategy to your organisation’s size, goals and marketing maturity. After a short intake, we’ll give you a clear proposal — no vague pricing, just a practical plan that fits your situation and budget.
Can you help with implementation?
Absolutely. We don’t just deliver a PDF and walk away. We can support you with campaign setup, dashboarding, marketing automation and continuous optimisation.
What makes your approach different?
We combine proven marketing models with hands-on tech knowledge — from HubSpot to CRM and sales alignment. And we make it practical: you get a plan you can actually use.
How quickly can we start?
Usually, we can get started within one to two weeks. After a short discovery call, we’ll align on scope and timing so we can hit the ground running. If needed, we can also move faster — depending on availability on both sides.
Discover how technology can accelerate your growth.
Have questions about marketing automation, CRM, or integrations? Together, we’ll find the best solution for your organization.
