Discussions about priorities without an objective view of where the biggest gains are
Maturity Check
Know exactly how mature your Revenue Operations is, and what the next step is.
You know there is more growth potential.
Marketing generates leads, sales closes deals, service keeps customers happy. But somehow, things aren’t running as they should. Forecasts are inaccurate, handoffs cost energy, and tooling is used but not fully utilized.
Without an objective view, priorities become a matter of who shouts the loudest. Everyone knows that tooling isn’t being maximized, but no one knows what is possible and what the next step should be. This is exactly what the RevOps Maturity model provides an answer to. Having your Revenue Operations in order is essential.
With our maturity check, we map out how mature your Revenue Operations is, per dimension (Marketing, Sales, Service, and Data). Together, we determine the roadmap that will help you grow to the next phase.
Do you recognize these signals?
No clear picture of whether you are actually using HubSpot as intended
Marketing, sales, and service each being at a different maturity level
Growth ambitions without a clear picture of what is missing in the foundation
Investments in tools and people that do not yield measurable returns
The RevOps Maturity Model: from reactive to optimized
A maturity check gives you a clear starting point right away, based on our RevOps Maturity Model. We measure your maturity across five levels. Per dimension, we determine where you currently stand, making it clear what the logical next step is:
- Reactive: isolated actions and a lot of manual work; little is documented or repeatable.
- Structured: fixed processes and definitions, but still fragmented across teams and systems.
- Integrated: marketing, sales, and service are aligned and share the same data.
- Intelligent: data and automation drive decisions, follow-ups, and priorities.
- Optimized: continuous improvement based on reliable, shared insights.
What we map out
The check evaluates your commercial organization across five hubs and their underlying dimensions:
- Sales: pipeline quality, sales process and execution, forecasting, and deal progression.
- Marketing: target audience insight and segmentation, lead generation and qualification, campaigns and journeys, and attribution.
- Service and Customer Success: onboarding and activation, service quality, and customer retention and expansion.
- Data and RevOps foundation: data quality and CRM discipline, reporting, automation and orchestration, and governance.
- Cross-team alignment: shared definitions and smooth handoffs between marketing, sales, and service.
You receive a dominant level per hub, with the weakest dimension as the main focus point: the risk signal for your next conversation.
Our approach: from check to concrete roadmap
The check is not a boring fill-in-the-blanks exercise, but the starting point of a sharp, strategic conversation. We begin with an intake to determine your starting point based on your business model and HubSpot experience. This is followed by the assessment, in which we score the five hubs on the different maturity levels.
Next, we put our finger on the sore spot during the analysis, after which we jointly determine the desired target level and priorities. We translate all of this into a concrete roadmap that you can start using immediately, supported by tech stack consultancy if desired.
What does a maturity check deliver?
An objective, shared view of your RevOps maturity
Insight into your strongest and weakest links per hub
An end to discussions about priorities based on gut feeling
A concrete, prioritized roadmap for growth
A baseline measurement to track your progress against
Request a maturity check!
Curious how mature your RevOps is and where the biggest growth opportunity lies? Schedule your maturity check or contact us for a no-obligation conversation. Prefer to brainstorm about your broader HubSpot setup? Check out our HubSpot consultancy. Prefer to call? Call us at +31(0)337370250.
30-minute strategy meeting
Book a free 30-minute strategy meeting with Caroline and discuss one of the topics below:
- Lead generation strategy
- Marketing & Sales strategy
- Data-driven digital marketing strategy
- Marketing & sales automation audit
- Real-time dashboarding
- Digital advertising
Frequently asked questions
What model is the maturity check based on?
On our own RevOps Maturity Model: five levels (from reactive to optimized) across sales, marketing, service, data, and cross-team alignment, tailored to your company size and business model.
What do I get as a result?
A clear picture of your dominant level per hub, your weakest dimensions as a focus point, a target level, and a prioritized roadmap towards growth.
How long does a maturity check take?
You go through the check itself relatively quickly; the real value lies in the conversation afterwards, where we discuss the outcomes, the risk signals, and the most valuable next step.
Do I have to use HubSpot for a maturity check?
No. The check looks at your commercial maturity, not at a single tool. If you work with HubSpot, we translate the outcomes directly into concrete improvements in your setup.
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