HubSpot Starter Bundle: From €15 per month. This is the full entry into the platform, including your first Core seat and 1,000 marketing contacts. This saves you up to 80% compared to standalone modules.
What Does HubSpot Cost?
The complete overview of pricing and licenses
How HubSpot costs are structured
Are you looking for a powerful solution for your marketing, sales or service? HubSpot is known for its ease of use and all-in-one approach. But what the software actually costs has fundamentally changed since 2024 to a model built around precision and flexibility.
Today, you only pay for active users (seats), specific functionality (hubs) and the actual execution by AI agents (credits). For the Marketing Hub, you pay for the number of marketing contacts. We’ve listed the HubSpot costs for you.
The smartest route: strategic value bundles
Most organizations (75%) don’t start with separate components, but with a bundle. This is the most cost-effective choice because you get all HubSpot modules at one level for a fraction of the standalone price.
HubSpot Professional Bundle: From €1,283 per month. This package includes 3 Core seats, 1 Sales seat and 1 Service seat by default. You save around 50% on platform costs.
HubSpot Enterprise Bundle: From €4,610 per month. Includes 5 Core seats, 1 Sales seat and 1 Service seat. This delivers a 44% saving compared to standalone licenses.
Scaling your team: the seat-based model
Once you have the platform basics in place, you only pay extra for employees who actually need access. The price per additional seat depends on the license tier you choose.
View-only Seats (Free)
Give unlimited access to stakeholders and leadership who only want to monitor data at no extra cost.
Sales & Service Seats
For ‘power users’ who need access to tools like sequences, playbooks or SLA tracking.
- Professional: approx. €90 – €100 per month per seat.
Enterprise: approx. €130 – €150 per month per seat.
HubSpot Core Seats
For employees who need editing rights in the CRM or dashboards.
- Extra seat on Starter: €15 per month.
- Extra seat on Professional: €45-€49 per month.
Extra seat on Enterprise: €75 per month.
Partner Seats (Free)
Working with a certified partner like Marketing Guys? Then your consultant gets free access, saving you a paid seat.
Cost overview per individual hub
Prefer to support just one part of your organization? Then you can choose individual hubs that seamlessly connect to each other.
Get more ROI from your budget: contacts and AI
Keeping variable costs under control is key to a healthy ROI.
Marketing Contacts: You only pay for contacts you actively market to. You can store unlimited contacts (such as suppliers) for free for sales purposes. If you want to email these contacts with marketing emails, you’ll need to pay for them. This works in batches:
Breeze AI credits: Let AI agents handle repetitive work without increasing your payroll. You receive a monthly quota of credits (3,000 with Professional and 5,000 with Enterprise)*.
* With the Data Hub, you get an additional 5,000 on Professional and 10,000 on Enterprise.
Why HubSpot is worth the investment
Something can cost money without being expensive—as long as it delivers more than it costs. The numbers speak for themselves:
One single source of truth: No more hassle with separate tools and spreadsheets; every department works from the same system, making collaboration and decision-making significantly easier.
More efficient processes: By automating repetitive tasks, teams save time and reduce the risk of human error, creating more room for strategic work.
A better customer experience: Thanks to advanced segmentation and personalization, you can respond faster and more relevantly to customer questions, increasing loyalty and long-term customer value.
Measurability and optimization: You get full insight into the entire funnel (from the first website visit to the final sale), allowing you to adjust based on data rather than gut feeling.
Scalability: HubSpot’s modular setup allows the platform to grow effortlessly with your ambitions and your organization’s complexity.
Our expert tips
User audit: Regularly review who really needs which seat. We too often see leadership wanting editing rights in HubSpot, only to check things once every two weeks. Assign core, sales and service seats only to employees who actively use HubSpot.
Keep marketing contacts low through automation: Set up automations to automatically assign non-marketing contact status to hard bounces, opt-outs and inactive contacts.
Onboarding: HubSpot is a powerful engine, but it requires the right setup and strategy to unlock its full potential.
Do you want to know if your current license setup is still optimal?
Avoid unnecessary overhead. The experts at Marketing Guys are happy to run a license audit to analyze your seat distribution, contact tiers and AI usage for an optimized cost structure.
Schedule a meeting!
Book a free 30-minute strategy call to discuss how we can help you with HubSpot support. Of course, we can also explain the items below in more detail:
- HubSpot onboarding
- HubSpot implementation
- HubSpot integrations
- HubSpot training
- HubSpot AI agents
- HubSpot audit
- HubSpot demo
Discover how technology can accelerate your growth.
Have questions about marketing automation, CRM, or integrations? Together, we’ll find the best solution for your organization.
